Growth Evangelist · Munchi

How vwh Scales Munchi
to Every Restaurant in Finland

I don't rent audiences with paid ads. I build programmatic engines that own them.

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Hard Proof

28MOrganic Views

in 6 months

The Matilda Media automated short-form video pipeline. No ad spend. No agency. Just code, content, and compound distribution. A single Raspberry Pi node orchestrates the entire production chain: script generation, automated voiceover, render, and multi-platform publish. Every video is a high-intent lead generator, not a brand awareness play.

0

Ad spend

100%

Programmatic

3

Platforms

matilda-media.ts - pipeline overview
# Pipeline: automated short-form video
# Monthly output: 240+ videos
# Distribution: TikTok, Reels, Shorts

stages:
  - ingest:  menu_data
  - script:  llm/generate
  - audio:   tts/render
  - video:   composite/export
  - publish: multi_platform

metrics.organic_views = 28_000_000
metrics.timeframe      = "6 months"
metrics.ad_spend       = 0

The Engine

The Munchi Flywheel

An automated acquisition loop that turns restaurant data into a compounding distribution engine. Tap any step to see how it works.

1

Raw Menu Data

Ingest restaurant menus, pricing, and operational data into the pipeline. Structured at the source, formatted for every platform.

Step 1 of 5

The Operator

Technical Growth Stack

Vili is a technical operator who builds the infrastructure, not just the campaigns. Every component is deployed, owned, and maintained in-house.

Raspberry Pi Nodes

Bare-metal edge deployment. Zero cloud dependency for core pipeline.

Cloudflare Tunnels

Secure, zero-trust ingress. No open ports. No VPN.

n8n Automation

Event-driven workflow engine connecting every stage of the pipeline.

FastMCP Integrations

Custom MCP servers bridging AI models with restaurant data sources.

Automated CRM

Programmatic lead scoring, enrichment, and follow-up sequences.

Let's skip the resume.
Let's grab a coffee in Helsinki.

If you want to see the pipeline in action, talk about what building a growth engine for every restaurant in Finland looks like, or just grab a filter coffee at Kaffa Roastery - I'm there most mornings.

vili.hyrkas@gmail.com

Or call. Or text. I don't do application forms.